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Privacy Statement

This is the privacy statement for the website belonging to Apex Artist Management (hereinafter referred to as ApexMGMT”, “we”, or “us”). If you make use of our website, we (and third parties) may process your information. This information may include personal data. That is why we ensure that it is processed carefully and securely. This privacy statement describes which data is collected, what this data is used for and how we process it.

ApexMGMT recommends you to carefully read this privacy statement. Please keep in mind that this privacy statement can be revised regularly, for example after new functions have been added to the website.


It is important to ApexMGMT to treat your data carefully and securely. To this end, ApexMGMT operates under the following core values:

  • Clearly document our objectives before processing your personal data, by means of this privacy statement;
  • Store as little personal data as possible and only store the data required for our objectives;
  • Explicitly ask for permission to process your personal data if permission is required;
  • Take the necessary security measures in order to protect your personal data. We also enforce these obligations on any parties that process personal data on our behalf;
  • Respect your rights, such as the right to access, edit or delete any personal data of yours that is processed by us.

This privacy statement describes how ApexMGMT puts these core values into practice. If you have any questions after reading this privacy statement, please feel free to contact us by using the contact details listed at the bottom of the statement.


If you make use of our website or service, you might provide us with personal data. Which personal data you provide depends on the functions or services you use. We can process this data for the following objectives:

  • To send you our newsletter, if you subscribed to it;
  • To let you participate in our social campaigns;
  • To contact you, if you requested this;
  • To place photos of our events on our website;
  • To share personal data among various social media;
  • To store cookies;
  • To offer social media buttons.

In the next section, we will explain to what end we process your data per objective, what this data is
used for and how long we store it.


If you subscribe to our newsletter, we store your email address, so that we can send you the newsletter. We also register the moment in which you subscribe to the newsletter. We do so to prove that you subscribed voluntarily and that we did not obtain your data in an unauthorized manner. You can cancel your subscription to the newsletter at any time. Each newsletter contains a link to unsubscribe. In addition, we collect the necessary data by means of cookies that we include in our newsletter. These keep track of opening and click behaviour. Until you unsubscribe from the newsletter, we will store your e-mail address in order to send you the newsletter.


When you participate in our social campaigns, in which we ask you various questions (such as which artists you would like to see at an event), we process the following personal information:

  • Name
  • Email address
  • Country of residence and preferred language
  • Other information provided by you to us as content of your message

After you send your answers to us via our website, we will use it for the specific objective of the campaign. We can process this personal data after receiving your permission. We will store the data for the duration of the campaign and for at most 1 year after it ends.


Would you like to contact us? You can do so by using the contact form. However, we do need certain information in order to treat your question. That is why you are requested to fill out (part of) the following information on the contact form:

  • Name
  • Contact details
  • Other information provided by you to use as content of your message

We use this information to contact you at your request and to process your request appropriately, in order to execute the agreement. We store this information until one year after we last contacted you. It may occur that you provide us with more information than strictly necessary for answering your question. We will treat any such information no differently than described above.


We process personal data when you make a booking request. We process this personal data in order to get in touch with you about the booking request. To this end, we require (a part of) the following personal data:

  • Name and address details
  • Contact details
  • Company

We store the data collected from your booking request during our contact about the booking, and after that for as long as we are (fiscally) legally obligated.


ApexMGMT has multiple social media profiles at its disposal (including on Facebook and Instagram). The personal data collected by these profiles are shared between the various profiles.

For our objectives, we exchange the name and interests of users of these social media. This personal data is shared for marketing purposes and is based on the principle of justified interest. It is important to ApexMGMT that our marketing campaigns reach the right people, which is largely realised by sharing the data. When this data is shared, the data will not be stored for longer than the terms set by Facebook and Instagram. We have no influence over this.


This website uses cookies to improve your user experience. A cookie is a small text file that is stored on your computer, tablet or smartphone when you first visit this website. There are several cookies, a few of which are necessary for the site to work. When visiting our website, you can specify which cookies may be placed. If you choose not to place certain cookies, the site may not work optimally and preferences may not be saved.

You can revoke your cookie permission at any time by clicking on the cookie banner that remains on the screen.

Deleting cookies
Once cookies have been placed on your PC, tablet or mobile you can delete them via your browser settings.


It is important to ApexMGMT to treat your personal data safely. We ensure that any data we have of you is properly secured. We continually adapt our security and pay close attention to what can go wrong. We also offer our website via a secured connection. This connection is indicated by a lock in the address bar in most internet browsers. Any personal data that you provide via the website is sent with an encryption. This makes it more difficult for malicious parties to intercept your personal data. We also work hard internally to securely process your personal data.


This privacy statement does not apply to third-party websites that link to our website. We cannot guarantee that these third parties treat your personal data reliably and securely. We recommend that you read the privacy statement of the website in question before making use of these websites.


Your personal data may be shared with third parties for the following reasons:

  • This is necessary for executing our agreement with you (such as for events which we organise with third parties);
  • We have a justified interest to do so; or
  • We are legally obligated (for example, if the police demand so for suspicion of an offence).

The following third parties can process your personal data at our request:

  • Our IT service providers;
  • Cookie service providers;
  • Partners (parties that organise events with us);
  • Other entities within our group (for administrative purposes or advertisements via cookies, if you have given permission).

We have entered into agreements with all parties listed above regarding a careful treatment of your data. If necessary, we will always ask for your permission to share data with third parties.


The current privacy legislation gives you a number of rights with regards to your personal data:

  • You can request access to the personal data of you processed by us and the objectives for which this personal data is used.
  • You can have errors in the processed personal data be corrected or have personal data that has expired or become redundant be deleted.
  • You can revoke the permission you gave on the website to process certain personal data at any time.
  • You can raise an objection against the method in which your personal data is used.
  • You can request us to transfer your data to a third party.
  • You can request us to provide you with the data in a digital format.

You can turn to the management of ApexMGMT directly if you wish to exercise your rights or if you have a question regarding the manner in which ApexMGMT treats your personal data. You can find our contact details at the bottom of this privacy statement. In order to prevent misuse, ApexMGMT may ask you to identify yourself when you turn to us to exercise certain legal rights.


Of course, ApexMGMT is happy to help you if you have any complaints regarding the processing of your personal data. Based on the privacy legislation, you are also entitled to file a complaint with the Autoriteit Persoonsgegevens (the Dutch regulatory body for privacy matters) or another European regulatory body for privacy matters.


We reserve the right to revise this privacy statement. Revisions will be published on our website. We recommend you to regularly consult this statement to stay informed on any changes.


Apex Artist Management
Titaniumlaan 90, 5221 CK Den Bosch
The Netherlands

Last update: 6 May, 2024


+31 (0)6 34192613


K.V.K. 76267547